Digital Marketing is a buzzword today. I have seen many people asking me to suggest some courses to learn digital marketing.
I’m sure that digital marketing field is in need of more talents to balance the increasing demand. But, straight away paying five figures or sometimes six figures to learn digital marketing will not be a good idea, considering you are a newbie.
Okay! What am I suggesting then?
If you are interested in getting into Digital Marketing (or any other similar career path), make sure that you have utilized almost all freely available resources before deciding to go for paid training.
There are hundreds if not thousands of free resources available online to help you understand almost all basics of digital marketing.
Some Free Digital Marketing Resources you can use right away
Fast and easy training from Google. Learn what you need to succeed with Google ads.
Explore free online courses about marketing on Facebook, Instagram, Messenger and Audience Network.
Whether you’re a beginner, need advanced on-page tactics, or a refresher on building better traffic, this is your home to learn search engine optimization.
Learn inbound marketing techniques that range from creating content, using social promotion, converting and nurturing leads, and all the way to marketing to your customers.
In addition to these free resources, you can also utilize the blogs and videos for learning almost all aspects of digital marketing. Everything is just a Google search away.
Wait. You can still use your money effectively
Try to spend that money in practically implementing and experimenting.
Take part in digital marketing groups and forums
You can join the online forums and Facebook groups where you can find experienced digital marketing professionals and also people like you who are there for learning.
I strongly suggest you to take part in the following Facebook groups.
- Learn Digital Marketing – Join
- Digital Marketing Question & Answers – Join
- Digital Marketing Hub – Join
- Uppskill – Digital Marketing – Join
You can also follow top marketers like Neil Patel for regular interesting content about digital marketing.
Attend meetups, workshops and networking events
As a digital marketer, its important to build your network. You can do so by attending the meetups and networking events happening in your city or nearby cities.
You can search for meetups in your city by registering in Meetup.com
Most of the time, the entry will be free or with very minimal fee. But, the people you meet in those events and the knowledge you obtain from those people will help your digital marketing career to a great extent.
And finally, Its time to spread your wings
Find a small business from your contacts and offer them your digital marketing service for free/low cost. You can ask them to take care of the ad costs. Most probably they’ll accept. In this way, you will get practical knowledge of setting up the digital strategy from scratch.
You can also learn how each factor is affecting the result in real time. You can also try to find an internship or an entry level digital marketing role in startups. This will be the major step for you in your digital marketing career.
These are few resources with which you can start learning digital marketing right away. There are many more resources which you can find as you start your journey to learn digital marketing on your own.
You can go for paid courses and training once you are confident about your decision to enter into digital marketing and would like to learn more about particular channel.
In this article, I haven’t discussed about online certifications. It’s a separate topic.